Explainer Videos/Explanatory Videos are being utilized by some of the world´s most successful online brands. Why are they such a hot trend at the moment you might ask? Quite simply, because they are a powerful digital marketing tool that can be used to educate, inform and visually present your business or product faster and easier than the “written word” – And in a world that waits for no man, that can make the difference between getting ahead, or getting lost in the crowd.
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Less is More…
The old saying of a picture paints a thousand words is as applicable to the world of animation today, as it was for the Mona Lisa centuries before. The fact is, art (imagery) has long been recognized (and accordingly utilized) as a powerful propaganda tool. In reality, even simple imagery can portray mammoth concepts to a broad spectrum of people: Something that can be difficult to achieve with content, regardless of how well it is composed. The major plus is, an Explainer Video can get a lot of information across in a fraction of the time: Providing the perfect platform for businesses to get their message across quickly and effectively.
Hot and Cold
When it comes to comparing and debating between cheap and expensive explainer videos, there are some aspects to see but being cheap doesn’t mean that it won’t succeed, the term here refers the cost of the video. There are no pros and cons of using cheap explainer video because every company has a certain agenda and a limited budget to achieve their goal, what you and we call cheap might be big for them so let’s not be judgmental about it. Let’s stick to facts 1st, factually, an expensive explainer video will surely hit the charts and get attention as compared to a cheap video, why? Because an expensive video has a lot of money involved to make it successful anyway. There are some questions that need to be answered.
Benefits of Explainer Videos: Explainer Videos Let the Little Guys Compete With the Big Guys
Online videos have fast become an essential element of digital marketing for businesses, and in particular for startups looking to engage and expose their brands to a wider audience. Video is perfect for startups looking to make a lasting impression, and making use of engaging explainer videos, business presentations, and product/service demonstrations can go a long way to cultivating your brands awareness to those that count.
As with television advertising online videos combine the potent combination of sound and vision to engage audiences, not only making it quicker to convey complex messages but also making them more likely to be remembered.
While conversion rates of video marketing are far greater, upwards of 200% more than traditional media, not every video is guaranteed of hitting the right mark. For a video to prompt a tangible reaction in the form of an enquiry it must have just the right balance of information and engagement.
For audiences video content provides minimum effort to consume, be it product demonstrations, corporate videos, pitches and much more, right from their smartphones or tablets, whenever and wherever they are.
Whiteboard animations can be utilised to replace a multitude of other tools and media for businesses and organisations. They're often used as explainer videos placed upon website homepages to quickly explain the features and benefits of products and services to visitors.
The flexibility of the format has led to them being used all over the internet, including some unusual places from replacing live training videos to government communications and celebrity interviews.
After these critical questions, what if your cheap explainer videos end up being expensive? There’s a high chance that you end up regretting your decision. It’s important to think big and aim for long term instead of thinking short term because putting money in will bring results somehow. This doesn’t mean that cheap videos are useless and don’t work, but they are not that effective when it comes to digital marketing.
A Unique Video Squeeze Page
SEO strategies are numerous and they include the use of videos. However, not all videos will get you the kind of results you wish for. You have to have a plan when creating the videos to ensure they are relevant and a success in the end. The good news here is that you don't have to know anything about videos to make them work for you since SEO companies can help you out with everything you need. It however still does pay to know a few tricks of making the videos work to your advantage as far as your online brand is concerned.
1. Try as much as possible to use the video to offer new information or to solve problems. Only great relevant content will make the difference with your video. Viewers especially love solution filled videos to help them sort out their issues easily. Evaluate the obstacles or problems your targeted audience faces on a regular basis and then come up with a video inclined on offering the much needed solution.
5. Keep the video quality high. This encompasses everything from clarity, audibility and color. A smart video will not do you any good if the viewers can hardly hear a word as it plays. You can have a professional shoot the video on your behalf and make any necessary edits to ensure that you have a high quality creation at the end. Let it be visible, audible and attractive to the eyes of your audience to be successful.