Whiteboard Animation Video Company Wholesale

Explainer Videos/Explanatory Videos are being utilized by some of the world´s most successful online brands. Why are they such a hot trend at the moment you might ask? Quite simply, because they are a powerful digital marketing tool that can be used to educate, inform and visually present your business or product faster and easier than the “written word” – And in a world that waits for no man, that can make the difference between getting ahead, or getting lost in the crowd.

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Less is More…

The old saying of a picture paints a thousand words is as applicable to the world of animation today, as it was for the Mona Lisa centuries before. The fact is, art (imagery) has long been recognized (and accordingly utilized) as a powerful propaganda tool. In reality, even simple imagery can portray mammoth concepts to a broad spectrum of people: Something that can be difficult to achieve with content, regardless of how well it is composed. The major plus is, an Explainer Video can get a lot of information across in a fraction of the time: Providing the perfect platform for businesses to get their message across quickly and effectively.

Hot and Cold

Corporate Video Production

When it comes to comparing and debating between cheap and expensive explainer videos, there are some aspects to see but being cheap doesn’t mean that it won’t succeed, the term here refers the cost of the video. There are no pros and cons of using cheap explainer video because every company has a certain agenda and a limited budget to achieve their goal, what you and we call cheap might be big for them so let’s not be judgmental about it. Let’s stick to facts 1st, factually, an expensive explainer video will surely hit the charts and get attention as compared to a cheap video, why? Because an expensive video has a lot of money involved to make it successful anyway. There are some questions that need to be answered.

Why Cheap Explainer Videos Are Not That Effective

Animated Explainer Videos

Explainer video production is a multi-step process that involves more experts than one.

Typically, an explainer video production team comprises of a Scriptwriter, Storyboard Artist, Illustrator, Animator, Voiceover Artist and Sound-Effects Artist. Each of these six role players uniquely contributes to video production.

Here's a step-by-step description of the Video Production Process.

Step I: Understanding Client Brief

The first step of the explainer video production process involves going through client's brief (a questionnaire filled by client), for understanding his/her business entity and video requirement. Usually, it is the scriptwriter who goes through this process. In case of doubts or queries, an interaction between the scriptwriter and the client is arranged.

Step II: Research and Brainstorming

After all the relevant information has been gathered from the client, a secondary research (if needed) is conducted, for better understanding the business. The brief is explained to the storyboard artist and to the animator. After both of them have understood the brief, they sit with the scriptwriter to visualize the video storyline, decide on characterizations & other visual elements, and finalize on how those elements would be animated. Once everything is decided, the video script is crafted.

The final video is sent for approval.

Step VI: Delivery

On approval, the final video along with its source files is delivered to the client. As per the client's requirement, the video is delivered in 'mov', 'avi' and/or 'mp4' format(s). This is how the explainer video production process ends.

To Conclude

If you are planning to get an animated video produced, then you should keep in mind that no matter what explainer video style you choose to have for your video, the production is time-consuming. Therefore, in order to have a high-quality video, the production team should be given enough time to conceptualize and produce it. Pull off an amazing video and experience its benefits!

After these critical questions, what if your cheap explainer videos end up being expensive? There’s a high chance that you end up regretting your decision. It’s important to think big and aim for long term instead of thinking short term because putting money in will bring results somehow. This doesn’t mean that cheap videos are useless and don’t work, but they are not that effective when it comes to digital marketing.

The Achievements of Animations

Motion Graphics Portfolio

What is an Animated Explainer Video?
Animated explainer video is this short video that is used to engage your audience both online and offline. In most cases the animated explainer video usually explains what you do, or what your company or product is all about. Many companies across the globe have utilized the power of animated explainer videos to simplify complex ideas and concepts to customers and prospects. This has helped them tremendously to both increase their sales and build their brand.

Big and small companies alike have experienced the power of these animated explainer videos in marketing their products, explaining complex procedures, teaching what they do and offer. They have also seen an increase on their Return on Investment, increase in number of clients and prospects because of the responsive engagement the video are creating.

What is an animated explainer video and how is it produced? Just like I have pointed out in the sub paragraph above, these are short animated engaging videos that can be placed on a website. The animated videos can also be used for TV commercials to explain in a simple and effective way who you are and what you do.

The storyboard artist creates the video on a scene by scene basis for the approval of the client who wants the video produced. The approval of the storyboard by the client would mean that the video finally needs to be move into the final stage which is the productions stage.

The final video production phase would then begin after all of the other stages are completed. The stage would involve animating the video to match with the voice over. It may not just involve mere animation of the explainer video; every aspect of the animation must reflect the message to be passed and the engagement needed. The viewers must stick to the video to the end.

And after the final animated explainer video with the right format is produced, then it can be uploaded to YouTube or any other video sharing site to create more views. It can also be placed on a website on the landing pages of the website for the site visitors.


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