If you have not yet invested in corporate video production for your business, you are missing out on utilizing a very powerful communication tool. Video is the most influential marketing tools and also the easiest to use. Whatever the size of your company, it is possible to create very exciting content that you can use for your marketing, sales and communications endeavours. If you’re lucky your video could even go viral, making your brand an instant sensation. To get the best results, you have to let your creative juices flow freely as this is the only way to make your content stand out.
A recent survey published by HubSpot shows that 43% of viewers want more visuals from marketers while 52% of marketers say this is the most effective form of content. A similar study shows marketers get 66% more qualified leads per year. These numbers highlight the importance of this marketing technique in modern business.
- Leverage pop culture: You can use the latest song, trending fashion, new movie or series among other such aspects to spur interest in your production. Before you do this, make sure you research and fully understand the craze behind a trend before applying it.
Connecting with your audience requires creativity and research. It is the only way to stand out from the crowd and reach your objectives.
The Achievements of Animations
Ever since television was invented, animation has captured the hearts of individuals - young and old. The movie industry have seen this and decided to invest tremendous amounts of talent and technology for the development of animated films. Cartoon networks may perhaps be the most popular industries to have made animations welcomed by all age groups. Presently, animations are targeted to all audiences along with every theme you can imagine. Moreover, it is not just limited to the big screen or to the television. The promotion industries, especially online promotions have seen the potentials of animated banners and have utilized them widely on different ways and platforms.
However, this issue is gradually being overcomed. Commonly-used browsers are now made available with in-built add-ons to run animated content without the necessity of making configurations. Nevertheless, with various formats available that can be adapted for animations on the web, it will certainly take some period of time and great effort before major strides in animated and interactive content can become a mainstream. Web standards such as web 2.0 still have a long way to go. Meanwhile, we can appreciate at the same time take advantage of the success that animations have had for the recent years.
A Unique Video Squeeze Page
The importance of powerful visuals cannot be overemphasized and especially when your product is not just any other ordinary run of the mill product, explainer videos can be next great brand seller for your business. While in some instances text can help elaborate complex business ideas, this is the age of smart phones, the web and the social media. Today, people love to watch videos and to share them rather than reading long lines of texts explaining about your latest product or service.
Explainer videos are quickly becoming a smart way to spread the word about a brand and over time they have proved to be a great advertisement tool, saving you both time and money.
Dynamic as Compared to Text and Still Images
When seen in comparison to plain text or static images, an explanatory video can stir a lot more interest in the end users simply because of their dynamic nature. With each transition, the video can present the viewers with an all new surprise move unlike any other form of advertisement.
They can Spread like Fire
The fact that these videos can be shared with one user to another via the social media can help spread positive word of mouth about a brand in no time.