If you have not yet invested in corporate video production for your business, you are missing out on utilizing a very powerful communication tool. Video is the most influential marketing tools and also the easiest to use. Whatever the size of your company, it is possible to create very exciting content that you can use for your marketing, sales and communications endeavours. If you’re lucky your video could even go viral, making your brand an instant sensation. To get the best results, you have to let your creative juices flow freely as this is the only way to make your content stand out.
A recent survey published by HubSpot shows that 43% of viewers want more visuals from marketers while 52% of marketers say this is the most effective form of content. A similar study shows marketers get 66% more qualified leads per year. These numbers highlight the importance of this marketing technique in modern business.
- Leverage pop culture: You can use the latest song, trending fashion, new movie or series among other such aspects to spur interest in your production. Before you do this, make sure you research and fully understand the craze behind a trend before applying it.
Connecting with your audience requires creativity and research. It is the only way to stand out from the crowd and reach your objectives.
Why Animated Videos Should Be Professionally Designed
An explainer video is a short and fun video, usually between 2 and 3 minutes long. They can be longer or shorter depending on what your topic is or how long you feel you need to get your message across.
Explainer videos are light and engaging so they explain the topic in a way that is appealing to the viewer. Sometimes a short video is just what someone needs to see before they decide to purchase your product.
Explainer videos can be used in many ways. Here are a few examples:
1. Event or Conference - If you plan to have a booth at an event or conference you can use videos to draw people in. If you your product is too big to have properly displayed, an explainer video can help show your potential customers exactly what your product does.
Explainer videos are useful in many ways. They do best when trying to gain business and close sales. Always hire a professional video marketing company to make your video so you are sure you are getting quality work.
The Achievements of Animations
Defining Animated Videos
Almost everyone is constantly connected to the internet, social media or simply on their mobile devices and it's important to utilize these tools to promote your business. An excellent way to gain an audience for your company is to create explainer videos.
Animated Videos are, simply, videos designed to explain what your business does, stands for and accomplishes. Though these videos can be sent via social media sites like Twitter and Facebook, an ideal placement is typically on the front page of your business website.
There are several types of explanation videos that you can use to connect with your company's audience. A Live Action explainer is essentially a short film involving real people that promotes your brand. These types of videos are perfect for businesses that have a physical product to sell and can easily be demonstrated. The most popular type of explainer video is an Animated video. While these videos can require more time, planning and skill, they are particularly effective at promoting a service that isn't easily described using live actors..
When your video animation is reviewed and complete, it's important to track the impact and success of your efforts. Google Analytics is an incredible tool that can help track your video's effectiveness. The many benefits of explainer videos include: reaching a wider audience, keeping viewers engaged and improving your search engine optimization. No matter what path you take, an explainer video done well can be the key to improving your company's bottom line.