Explainer Videos/Explanatory Videos are being utilized by some of the world´s most successful online brands. Why are they such a hot trend at the moment you might ask? Quite simply, because they are a powerful digital marketing tool that can be used to educate, inform and visually present your business or product faster and easier than the “written word” – And in a world that waits for no man, that can make the difference between getting ahead, or getting lost in the crowd.
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Less is More…
The old saying of a picture paints a thousand words is as applicable to the world of animation today, as it was for the Mona Lisa centuries before. The fact is, art (imagery) has long been recognized (and accordingly utilized) as a powerful propaganda tool. In reality, even simple imagery can portray mammoth concepts to a broad spectrum of people: Something that can be difficult to achieve with content, regardless of how well it is composed. The major plus is, an Explainer Video can get a lot of information across in a fraction of the time: Providing the perfect platform for businesses to get their message across quickly and effectively.
Hot and Cold
When it comes to comparing and debating between cheap and expensive explainer videos, there are some aspects to see but being cheap doesn’t mean that it won’t succeed, the term here refers the cost of the video. There are no pros and cons of using cheap explainer video because every company has a certain agenda and a limited budget to achieve their goal, what you and we call cheap might be big for them so let’s not be judgmental about it. Let’s stick to facts 1st, factually, an expensive explainer video will surely hit the charts and get attention as compared to a cheap video, why? Because an expensive video has a lot of money involved to make it successful anyway. There are some questions that need to be answered.
Explainer Videos - When Less Is More
SEO strategies are numerous and they include the use of videos. However, not all videos will get you the kind of results you wish for. You have to have a plan when creating the videos to ensure they are relevant and a success in the end. The good news here is that you don't have to know anything about videos to make them work for you since SEO companies can help you out with everything you need. It however still does pay to know a few tricks of making the videos work to your advantage as far as your online brand is concerned.
1. Try as much as possible to use the video to offer new information or to solve problems. Only great relevant content will make the difference with your video. Viewers especially love solution filled videos to help them sort out their issues easily. Evaluate the obstacles or problems your targeted audience faces on a regular basis and then come up with a video inclined on offering the much needed solution.
5. Keep the video quality high. This encompasses everything from clarity, audibility and color. A smart video will not do you any good if the viewers can hardly hear a word as it plays. You can have a professional shoot the video on your behalf and make any necessary edits to ensure that you have a high quality creation at the end. Let it be visible, audible and attractive to the eyes of your audience to be successful.
After these critical questions, what if your cheap explainer videos end up being expensive? There’s a high chance that you end up regretting your decision. It’s important to think big and aim for long term instead of thinking short term because putting money in will bring results somehow. This doesn’t mean that cheap videos are useless and don’t work, but they are not that effective when it comes to digital marketing.
Why Cheap Explainer Videos Are Not That Effective
If you want a way to stand out in a crowded internet full of squeeze pages, you should consider turning up your pages to eleven. How can you go from just another page to a promising new look? Simply by moving to a unique video squeeze page. That's right, integrating visuals and text can be the difference between getting a lot of attention and getting passed by as another marketing ploy. You'll need to come up with a bit more creative approach than the next guy, if you're going to compete head to head with other marketers.
Web users are getting savvy to marketing tricks and people are seeing less and less traffic to their sites. That's why it's important to stand out, and in these modern times a good and easy way to stand out is by creating a unique video landing page. There is a wealth of opportunities out there to create quality web videos, and post them into an existing or new landing page.
If you're not applying visual learning techniques with your existing marketing strategy you might miss out on an opportunity get relevant targeted traffic easier than most. While most people concentrate on good copy you can split up the monotony with a unique video squeeze page, and be head and shoulders above your competitors. Why settle for what everyone else is doing? Stand out with a strategically placed page, utilizing video and copy, something that many pages are simply not doing on the internet today.