Explainer Videos/Explanatory Videos are being utilized by some of the world´s most successful online brands. Why are they such a hot trend at the moment you might ask? Quite simply, because they are a powerful digital marketing tool that can be used to educate, inform and visually present your business or product faster and easier than the “written word” – And in a world that waits for no man, that can make the difference between getting ahead, or getting lost in the crowd.
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Less is More…
The old saying of a picture paints a thousand words is as applicable to the world of animation today, as it was for the Mona Lisa centuries before. The fact is, art (imagery) has long been recognized (and accordingly utilized) as a powerful propaganda tool. In reality, even simple imagery can portray mammoth concepts to a broad spectrum of people: Something that can be difficult to achieve with content, regardless of how well it is composed. The major plus is, an Explainer Video can get a lot of information across in a fraction of the time: Providing the perfect platform for businesses to get their message across quickly and effectively.
Hot and Cold
When it comes to comparing and debating between cheap and expensive explainer videos, there are some aspects to see but being cheap doesn’t mean that it won’t succeed, the term here refers the cost of the video. There are no pros and cons of using cheap explainer video because every company has a certain agenda and a limited budget to achieve their goal, what you and we call cheap might be big for them so let’s not be judgmental about it. Let’s stick to facts 1st, factually, an expensive explainer video will surely hit the charts and get attention as compared to a cheap video, why? Because an expensive video has a lot of money involved to make it successful anyway. There are some questions that need to be answered.
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What is an Animated Explainer Video?
Animated explainer video is this short video that is used to engage your audience both online and offline. In most cases the animated explainer video usually explains what you do, or what your company or product is all about. Many companies across the globe have utilized the power of animated explainer videos to simplify complex ideas and concepts to customers and prospects. This has helped them tremendously to both increase their sales and build their brand.
Big and small companies alike have experienced the power of these animated explainer videos in marketing their products, explaining complex procedures, teaching what they do and offer. They have also seen an increase on their Return on Investment, increase in number of clients and prospects because of the responsive engagement the video are creating.
What is an animated explainer video and how is it produced? Just like I have pointed out in the sub paragraph above, these are short animated engaging videos that can be placed on a website. The animated videos can also be used for TV commercials to explain in a simple and effective way who you are and what you do.
The storyboard artist creates the video on a scene by scene basis for the approval of the client who wants the video produced. The approval of the storyboard by the client would mean that the video finally needs to be move into the final stage which is the productions stage.
The final video production phase would then begin after all of the other stages are completed. The stage would involve animating the video to match with the voice over. It may not just involve mere animation of the explainer video; every aspect of the animation must reflect the message to be passed and the engagement needed. The viewers must stick to the video to the end.
And after the final animated explainer video with the right format is produced, then it can be uploaded to YouTube or any other video sharing site to create more views. It can also be placed on a website on the landing pages of the website for the site visitors.
After these critical questions, what if your cheap explainer videos end up being expensive? There’s a high chance that you end up regretting your decision. It’s important to think big and aim for long term instead of thinking short term because putting money in will bring results somehow. This doesn’t mean that cheap videos are useless and don’t work, but they are not that effective when it comes to digital marketing.
Tips to Choose the Best Explainer Video Company
Deciding to use an explainer video as a way to explain your business can feel like a big deal! Content, formatting, tone, look and feel - all of these pieces have to fit together just perfect and in a way that leaves your audience knowing what you do and thinking that you are the best choice in achieving the result they want. An explainer video accomplishes your goals in a way other communication method can't - it's instructive and entertaining all at once. So, here are a few tips to choose the best explainer video company to market your business:
• Look for quality in your explainer video company. Watch their video and analyze if their work could be on TV. See if you are glued to their video all the way through and if you feel anything approaching a positive emotion during the time. If yes, then you can be sure that you are dealing with the right producer. You can expect to pay more, but, you can also expect to have a superior quality video!
• Look for uniqueness! Some explainer video companies have a cookie-cutter formula for making videos and simply slap on a predefined format for every video, regardless of the type of the business or products. While it is good to have a specific format to complete a task, there should be originality and uniqueness with every video. Only a fresh and unique script or animation can engage the audience and help them connect with your brand.
Use the above tips to find the best explainer video company and create engaging animated videos to market your brand like never before!