Explainer Videos/Explanatory Videos are being utilized by some of the world´s most successful online brands. Why are they such a hot trend at the moment you might ask? Quite simply, because they are a powerful digital marketing tool that can be used to educate, inform and visually present your business or product faster and easier than the “written word” – And in a world that waits for no man, that can make the difference between getting ahead, or getting lost in the crowd.
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Less is More…
The old saying of a picture paints a thousand words is as applicable to the world of animation today, as it was for the Mona Lisa centuries before. The fact is, art (imagery) has long been recognized (and accordingly utilized) as a powerful propaganda tool. In reality, even simple imagery can portray mammoth concepts to a broad spectrum of people: Something that can be difficult to achieve with content, regardless of how well it is composed. The major plus is, an Explainer Video can get a lot of information across in a fraction of the time: Providing the perfect platform for businesses to get their message across quickly and effectively.
Hot and Cold
When it comes to comparing and debating between cheap and expensive explainer videos, there are some aspects to see but being cheap doesn’t mean that it won’t succeed, the term here refers the cost of the video. There are no pros and cons of using cheap explainer video because every company has a certain agenda and a limited budget to achieve their goal, what you and we call cheap might be big for them so let’s not be judgmental about it. Let’s stick to facts 1st, factually, an expensive explainer video will surely hit the charts and get attention as compared to a cheap video, why? Because an expensive video has a lot of money involved to make it successful anyway. There are some questions that need to be answered.
Why Cheap Explainer Videos Are Not That Effective
Deciding to use an explainer video as a way to explain your business can feel like a big deal! Content, formatting, tone, look and feel - all of these pieces have to fit together just perfect and in a way that leaves your audience knowing what you do and thinking that you are the best choice in achieving the result they want. An explainer video accomplishes your goals in a way other communication method can't - it's instructive and entertaining all at once. So, here are a few tips to choose the best explainer video company to market your business:
• Look for quality in your explainer video company. Watch their video and analyze if their work could be on TV. See if you are glued to their video all the way through and if you feel anything approaching a positive emotion during the time. If yes, then you can be sure that you are dealing with the right producer. You can expect to pay more, but, you can also expect to have a superior quality video!
• Look for uniqueness! Some explainer video companies have a cookie-cutter formula for making videos and simply slap on a predefined format for every video, regardless of the type of the business or products. While it is good to have a specific format to complete a task, there should be originality and uniqueness with every video. Only a fresh and unique script or animation can engage the audience and help them connect with your brand.
Use the above tips to find the best explainer video company and create engaging animated videos to market your brand like never before!
After these critical questions, what if your cheap explainer videos end up being expensive? There’s a high chance that you end up regretting your decision. It’s important to think big and aim for long term instead of thinking short term because putting money in will bring results somehow. This doesn’t mean that cheap videos are useless and don’t work, but they are not that effective when it comes to digital marketing.
Why Animated Videos Should Be Professionally Designed
Explainer video production is a multi-step process that involves more experts than one.
Typically, an explainer video production team comprises of a Scriptwriter, Storyboard Artist, Illustrator, Animator, Voiceover Artist and Sound-Effects Artist. Each of these six role players uniquely contributes to video production.
Here's a step-by-step description of the Video Production Process.
Step I: Understanding Client Brief
The first step of the explainer video production process involves going through client's brief (a questionnaire filled by client), for understanding his/her business entity and video requirement. Usually, it is the scriptwriter who goes through this process. In case of doubts or queries, an interaction between the scriptwriter and the client is arranged.
Step II: Research and Brainstorming
After all the relevant information has been gathered from the client, a secondary research (if needed) is conducted, for better understanding the business. The brief is explained to the storyboard artist and to the animator. After both of them have understood the brief, they sit with the scriptwriter to visualize the video storyline, decide on characterizations & other visual elements, and finalize on how those elements would be animated. Once everything is decided, the video script is crafted.
The final video is sent for approval.
Step VI: Delivery
On approval, the final video along with its source files is delivered to the client. As per the client's requirement, the video is delivered in 'mov', 'avi' and/or 'mp4' format(s). This is how the explainer video production process ends.
If you are planning to get an animated video produced, then you should keep in mind that no matter what explainer video style you choose to have for your video, the production is time-consuming. Therefore, in order to have a high-quality video, the production team should be given enough time to conceptualize and produce it. Pull off an amazing video and experience its benefits!