Online Marketing Where to Get Explainer Videos | Animation Videos

An Online Marketing explainer video is a short and fun video, usually between 2 and 3 minutes long. They can be longer or shorter depending on what your topic is or how long you feel you need to get your message across.

Do You Want To Know What Online Marketing Explainer Videos Are?

Animated Marketing Videos

Explainer videos are light and engaging so they explain the topic in a way that is appealing to the viewer. Sometimes a short video is just what someone needs to see before they decide to purchase your product.

Explainer videos can be used in many ways. Here are a few examples:

1. Event or Conference – If you plan to have a booth at an event or conference you can use videos to draw people in. If you your product is too big to have properly displayed, an explainer video can help show your potential customers exactly what your product does.

Explainer videos for Online Marketing are useful in many ways. They do best when trying to gain business and close sales. Always hire a professional video marketing company to make your video so you are sure you are getting quality work.

Understand that this doesn’t mean inexpensive videos are useless and don’t work, but they are not as effective when it comes to digital marketing.

Animated Marketing Video Production

A Unique Video Squeeze Page

Explainer video production is a multi-step process that involves more experts than one.

Typically, an explainer video production team comprises of a Scriptwriter, Storyboard Artist, Illustrator, Animator, Voiceover Artist and Sound-Effects Artist. Each of these six role players uniquely contributes to video production.

Here's a step-by-step description of the Video Production Process.

Step I: Understanding Client Brief

The first step of the explainer video production process involves going through client's brief (a questionnaire filled by client), for understanding his/her business entity and video requirement. Usually, it is the scriptwriter who goes through this process. In case of doubts or queries, an interaction between the scriptwriter and the client is arranged.

Step II: Research and Brainstorming

After all the relevant information has been gathered from the client, a secondary research (if needed) is conducted, for better understanding the business. The brief is explained to the storyboard artist and to the animator. After both of them have understood the brief, they sit with the scriptwriter to visualize the video storyline, decide on characterizations & other visual elements, and finalize on how those elements would be animated. Once everything is decided, the video script is crafted.

The final video is sent for approval.

Step VI: Delivery

On approval, the final video along with its source files is delivered to the client. As per the client's requirement, the video is delivered in 'mov', 'avi' and/or 'mp4' format(s). This is how the explainer video production process ends.

To Conclude

If you are planning to get an animated video produced, then you should keep in mind that no matter what explainer video style you choose to have for your video, the production is time-consuming. Therefore, in order to have a high-quality video, the production team should be given enough time to conceptualize and produce it. Pull off an amazing video and experience its benefits!


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