Explainer Videos/Explanatory Videos are being utilized by some of the world´s most successful online brands. Why are they such a hot trend at the moment you might ask? Quite simply, because they are a powerful digital marketing tool that can be used to educate, inform and visually present your business or product faster and easier than the “written word” – And in a world that waits for no man, that can make the difference between getting ahead, or getting lost in the crowd.
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Less is More…
The old saying of a picture paints a thousand words is as applicable to the world of animation today, as it was for the Mona Lisa centuries before. The fact is, art (imagery) has long been recognized (and accordingly utilized) as a powerful propaganda tool. In reality, even simple imagery can portray mammoth concepts to a broad spectrum of people: Something that can be difficult to achieve with content, regardless of how well it is composed. The major plus is, an Explainer Video can get a lot of information across in a fraction of the time: Providing the perfect platform for businesses to get their message across quickly and effectively.
Hot and Cold
When it comes to comparing and debating between cheap and expensive explainer videos, there are some aspects to see but being cheap doesn’t mean that it won’t succeed, the term here refers the cost of the video. There are no pros and cons of using cheap explainer video because every company has a certain agenda and a limited budget to achieve their goal, what you and we call cheap might be big for them so let’s not be judgmental about it. Let’s stick to facts 1st, factually, an expensive explainer video will surely hit the charts and get attention as compared to a cheap video, why? Because an expensive video has a lot of money involved to make it successful anyway. There are some questions that need to be answered.
Video Marketing Is the New Thing to Be Explored
SEO strategies are numerous and they include the use of videos. However, not all videos will get you the kind of results you wish for. You have to have a plan when creating the videos to ensure they are relevant and a success in the end. The good news here is that you don't have to know anything about videos to make them work for you since SEO companies can help you out with everything you need. It however still does pay to know a few tricks of making the videos work to your advantage as far as your online brand is concerned.
1. Try as much as possible to use the video to offer new information or to solve problems. Only great relevant content will make the difference with your video. Viewers especially love solution filled videos to help them sort out their issues easily. Evaluate the obstacles or problems your targeted audience faces on a regular basis and then come up with a video inclined on offering the much needed solution.
5. Keep the video quality high. This encompasses everything from clarity, audibility and color. A smart video will not do you any good if the viewers can hardly hear a word as it plays. You can have a professional shoot the video on your behalf and make any necessary edits to ensure that you have a high quality creation at the end. Let it be visible, audible and attractive to the eyes of your audience to be successful.
After these critical questions, what if your cheap explainer videos end up being expensive? There’s a high chance that you end up regretting your decision. It’s important to think big and aim for long term instead of thinking short term because putting money in will bring results somehow. This doesn’t mean that cheap videos are useless and don’t work, but they are not that effective when it comes to digital marketing.
Explainer Videos - Effectively Conveying the Product Idea to the End User
If you have not yet invested in corporate video production for your business, you are missing out on utilizing a very powerful communication tool. Video is the most influential marketing tools and also the easiest to use. Whatever the size of your company, it is possible to create very exciting content that you can use for your marketing, sales and communications endeavours. If you're lucky your video could even go viral, making your brand an instant sensation. To get the best results, you have to let your creative juices flow freely as this is the only way to make your content stand out.
A recent survey published by HubSpot shows that 43% of viewers want more visuals from marketers while 52% of marketers say this is the most effective form of content. A similar study shows marketers get 66% more qualified leads per year. These numbers highlight the importance of this marketing technique in modern business.