If you have not yet invested in corporate video production for your business, you are missing out on utilizing a very powerful communication tool. Video is the most influential marketing tools and also the easiest to use. Whatever the size of your company, it is possible to create very exciting content that you can use for your marketing, sales and communications endeavours. If you’re lucky your video could even go viral, making your brand an instant sensation. To get the best results, you have to let your creative juices flow freely as this is the only way to make your content stand out.
A recent survey published by HubSpot shows that 43% of viewers want more visuals from marketers while 52% of marketers say this is the most effective form of content. A similar study shows marketers get 66% more qualified leads per year. These numbers highlight the importance of this marketing technique in modern business.
- Leverage pop culture: You can use the latest song, trending fashion, new movie or series among other such aspects to spur interest in your production. Before you do this, make sure you research and fully understand the craze behind a trend before applying it.
Connecting with your audience requires creativity and research. It is the only way to stand out from the crowd and reach your objectives.
A Unique Video Squeeze Page
Recently we were just talking about how videos can change the world and what are the different developments we will get to see for the betterment of the country. And sooner than anticipated the time has arrived and about 61 percent of the businesses have begun to make use of videos for marketing purposes.
Without a doubt, video marketing is said to be one of the newest and trendiest additions to the promotion toolbox. You might have a lot of questions regarding whether videos are the best possible way of promoting your business, but you can be rest assured that it is totally worth it, totally because video is one of the best profitable digital marketing views.
• VIDEO MARKETING HAS THE POTENTIAL OF EXPLAINING EVERYTHING
If you are planning to launch a new product or service, videos are the best way of giving out all the details about it, especially how it functions. There is usually an explainer in these videos that explain to the viewers in a step by step process as to how this particular product works and it makes it much easier for the users later on to use them.
Tips to Choose the Best Explainer Video Company
Explainer Videos/Explanatory Videos are being utilised by some of the world´s most successful online brands. Why are they such a hot trend at the moment you might ask? Quite simply, because they are a powerful digital marketing tool that can be used to educate, inform and visually present your business or product faster and easier than the "written word" - And in a world that waits for no man, that can make the difference between getting ahead, or getting lost in the crowd.
Less is More...
The old saying of a picture paints a thousand words is as applicable to the world of animation today, as it was for the Mona Lisa centuries before. The fact is, art (imagery) has long been recognised (and accordingly utilised) as a powerful propaganda tool. In reality, even simple imagery can portray mammoth concepts to a broad spectrum of people: Something that can be difficult to achieve with content, regardless of how well it is composed. The major plus is, an Explainer Video can get a lot of information across in a fraction of the time: Providing the perfect platform for businesses to get their message across quickly and effectively.
Hot and Cold
You could be forgiven for perhaps thinking Explainer Videos are just another of today´s "latest trends" - To which, they will become tomorrow´s cold potatoes in no time at all. However, in reality using imagery (moving or otherwise) to get across to the masses is no new thing by any means. The main change is, today´s advanced digital technology has made the world of animation and film accessible to the masses. Today, even a small business can afford "air time"! Video is easy to share and the web is crammed with social networks (such as YouTube, FB & Vimeo for example): Most of which are free. You´ve heard of "viral videos" right? Make it great and your business could be reaching millions of people within weeks, maybe even days!
A Fine Balance
As said, technology is for sale and it is available to everyone - Chances are your fifteen year old niece has Dreameaver or Photoshop! To which, a lot of small businesses opt to create their own Explainer Videos. The main problem with that is, without design and marketing experience, what you think those "cute" floating kitties are "explaining" to your attentive audience, and what you actually "saying", can be very different things! If you want to ensure your Explainer Video is clear and concise (because less is definitely more) you need professionals. Too long, too short, the balance is a fine one. If you do not know exactly what you are doing your video could end up nothing more than a glorified PP Presentation - And for today´s customer that´s about as "enlightening" as yesterday´s potatoes.