Explainer Video Services Discount

Explainer Videos/Explanatory Videos are being utilized by some of the world´s most successful online brands. Why are they such a hot trend at the moment you might ask? Quite simply, because they are a powerful digital marketing tool that can be used to educate, inform and visually present your business or product faster and easier than the “written word” – And in a world that waits for no man, that can make the difference between getting ahead, or getting lost in the crowd.

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Less is More…

The old saying of a picture paints a thousand words is as applicable to the world of animation today, as it was for the Mona Lisa centuries before. The fact is, art (imagery) has long been recognized (and accordingly utilized) as a powerful propaganda tool. In reality, even simple imagery can portray mammoth concepts to a broad spectrum of people: Something that can be difficult to achieve with content, regardless of how well it is composed. The major plus is, an Explainer Video can get a lot of information across in a fraction of the time: Providing the perfect platform for businesses to get their message across quickly and effectively.

Hot and Cold

Product Demo Videos

When it comes to comparing and debating between cheap and expensive explainer videos, there are some aspects to see but being cheap doesn’t mean that it won’t succeed, the term here refers the cost of the video. There are no pros and cons of using cheap explainer video because every company has a certain agenda and a limited budget to achieve their goal, what you and we call cheap might be big for them so let’s not be judgmental about it. Let’s stick to facts 1st, factually, an expensive explainer video will surely hit the charts and get attention as compared to a cheap video, why? Because an expensive video has a lot of money involved to make it successful anyway. There are some questions that need to be answered.

Explainer Video Production Process: Step-By-Step Description

Whiteboard Video Company

Explainer video production is a multi-step process that involves more experts than one.

Typically, an explainer video production team comprises of a Scriptwriter, Storyboard Artist, Illustrator, Animator, Voiceover Artist and Sound-Effects Artist. Each of these six role players uniquely contributes to video production.

Here's a step-by-step description of the Video Production Process.

Step I: Understanding Client Brief

The first step of the explainer video production process involves going through client's brief (a questionnaire filled by client), for understanding his/her business entity and video requirement. Usually, it is the scriptwriter who goes through this process. In case of doubts or queries, an interaction between the scriptwriter and the client is arranged.

Step II: Research and Brainstorming

After all the relevant information has been gathered from the client, a secondary research (if needed) is conducted, for better understanding the business. The brief is explained to the storyboard artist and to the animator. After both of them have understood the brief, they sit with the scriptwriter to visualize the video storyline, decide on characterizations & other visual elements, and finalize on how those elements would be animated. Once everything is decided, the video script is crafted.

The final video is sent for approval.

Step VI: Delivery

On approval, the final video along with its source files is delivered to the client. As per the client's requirement, the video is delivered in 'mov', 'avi' and/or 'mp4' format(s). This is how the explainer video production process ends.

To Conclude

If you are planning to get an animated video produced, then you should keep in mind that no matter what explainer video style you choose to have for your video, the production is time-consuming. Therefore, in order to have a high-quality video, the production team should be given enough time to conceptualize and produce it. Pull off an amazing video and experience its benefits!

After these critical questions, what if your cheap explainer videos end up being expensive? There’s a high chance that you end up regretting your decision. It’s important to think big and aim for long term instead of thinking short term because putting money in will bring results somehow. This doesn’t mean that cheap videos are useless and don’t work, but they are not that effective when it comes to digital marketing.

Tips To Use Video Successfully In Your SEO Strategy

Video Company

Online videos have fast become an essential element of digital marketing for businesses, and in particular for startups looking to engage and expose their brands to a wider audience. Video is perfect for startups looking to make a lasting impression, and making use of engaging explainer videos, business presentations, and product/service demonstrations can go a long way to cultivating your brands awareness to those that count.

As with television advertising online videos combine the potent combination of sound and vision to engage audiences, not only making it quicker to convey complex messages but also making them more likely to be remembered.

While conversion rates of video marketing are far greater, upwards of 200% more than traditional media, not every video is guaranteed of hitting the right mark. For a video to prompt a tangible reaction in the form of an enquiry it must have just the right balance of information and engagement.

For audiences video content provides minimum effort to consume, be it product demonstrations, corporate videos, pitches and much more, right from their smartphones or tablets, whenever and wherever they are.

Multipurpose tools

Whiteboard animations can be utilised to replace a multitude of other tools and media for businesses and organisations. They're often used as explainer videos placed upon website homepages to quickly explain the features and benefits of products and services to visitors.

The flexibility of the format has led to them being used all over the internet, including some unusual places from replacing live training videos to government communications and celebrity interviews.


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