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Explainer Videos/Explanatory Videos are being utilized by some of the world´s most successful online brands. Why are they such a hot trend at the moment you might ask? Quite simply, because they are a powerful digital marketing tool that can be used to educate, inform and visually present your business or product faster and easier than the “written word” – And in a world that waits for no man, that can make the difference between getting ahead, or getting lost in the crowd.

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Less is More…

The old saying of a picture paints a thousand words is as applicable to the world of animation today, as it was for the Mona Lisa centuries before. The fact is, art (imagery) has long been recognized (and accordingly utilized) as a powerful propaganda tool. In reality, even simple imagery can portray mammoth concepts to a broad spectrum of people: Something that can be difficult to achieve with content, regardless of how well it is composed. The major plus is, an Explainer Video can get a lot of information across in a fraction of the time: Providing the perfect platform for businesses to get their message across quickly and effectively.

Hot and Cold

Whiteboard Video

When it comes to comparing and debating between cheap and expensive explainer videos, there are some aspects to see but being cheap doesn’t mean that it won’t succeed, the term here refers the cost of the video. There are no pros and cons of using cheap explainer video because every company has a certain agenda and a limited budget to achieve their goal, what you and we call cheap might be big for them so let’s not be judgmental about it. Let’s stick to facts 1st, factually, an expensive explainer video will surely hit the charts and get attention as compared to a cheap video, why? Because an expensive video has a lot of money involved to make it successful anyway. There are some questions that need to be answered.

Explainer Videos - Effectively Conveying the Product Idea to the End User

Principles Animation

An explainer video is a short and fun video, usually between 2 and 3 minutes long. They can be longer or shorter depending on what your topic is or how long you feel you need to get your message across.

Explainer videos are light and engaging so they explain the topic in a way that is appealing to the viewer. Sometimes a short video is just what someone needs to see before they decide to purchase your product.

Explainer videos can be used in many ways. Here are a few examples:

1. Event or Conference - If you plan to have a booth at an event or conference you can use videos to draw people in. If you your product is too big to have properly displayed, an explainer video can help show your potential customers exactly what your product does.

Explainer videos are useful in many ways. They do best when trying to gain business and close sales. Always hire a professional video marketing company to make your video so you are sure you are getting quality work.

After these critical questions, what if your cheap explainer videos end up being expensive? There’s a high chance that you end up regretting your decision. It’s important to think big and aim for long term instead of thinking short term because putting money in will bring results somehow. This doesn’t mean that cheap videos are useless and don’t work, but they are not that effective when it comes to digital marketing.

Animated Explainer Video: Creating Engagement to Clients

Principles Animation

Whiteboard Videos are being widely used for fulfilling different communication purposes. Research shows that Whiteboard Videos dramatically improve learning. They engage, educate and entertain- all at once. How?

Before we find that out, let us first understand how people try to grasp a complex concept when learning it for the first time and what tools best assist in making the learning process, effective.

Mental tendency when learning a Complex Concept

Most new concepts are extensions or variations of existing concepts. When learning a complex concept for the first time, we tend to create mental associations of it with the concepts that we have known since long. This tendency of co-relating existing concepts with the one being learned, helps us absorb and consolidate the new information into our memories, in a faster and better way.

Tools that best assist in explaining a Complex Concept

In a nutshell, you could serve the viewers with the closest and most appropriate visualization that could help them understand your concept faster and better.

In a way, a Whiteboard Video recreates the classroom setup. The voiceover acts as a replacement to the session-moderator and the animation part appears as a series of diagrams quickly being drawn (as though in real-time), right in front of the viewers' eyes. This simulates a 'learning environment' that engages, educates and entertains the viewers, making their video-watching experience memorable! Isn't that's what you have been looking for? An environment that makes your TG willingly learn about your concept and how it could be benefitted from.

Pull off an awesome Whiteboard Video and Educate, Engage, Inform, Inspire, Entertain or fulfill any other communication purpose of yours with a much higher chances of being heard & remembered! For, Whiteboard Videos are sure to get you recognition!


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