Explainer Videos/Explanatory Videos are being utilized by some of the world´s most successful online brands. Why are they such a hot trend at the moment you might ask? Quite simply, because they are a powerful digital marketing tool that can be used to educate, inform and visually present your business or product faster and easier than the “written word” – And in a world that waits for no man, that can make the difference between getting ahead, or getting lost in the crowd.
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Less is More…
The old saying of a picture paints a thousand words is as applicable to the world of animation today, as it was for the Mona Lisa centuries before. The fact is, art (imagery) has long been recognized (and accordingly utilized) as a powerful propaganda tool. In reality, even simple imagery can portray mammoth concepts to a broad spectrum of people: Something that can be difficult to achieve with content, regardless of how well it is composed. The major plus is, an Explainer Video can get a lot of information across in a fraction of the time: Providing the perfect platform for businesses to get their message across quickly and effectively.
Hot and Cold
When it comes to comparing and debating between cheap and expensive explainer videos, there are some aspects to see but being cheap doesn’t mean that it won’t succeed, the term here refers the cost of the video. There are no pros and cons of using cheap explainer video because every company has a certain agenda and a limited budget to achieve their goal, what you and we call cheap might be big for them so let’s not be judgmental about it. Let’s stick to facts 1st, factually, an expensive explainer video will surely hit the charts and get attention as compared to a cheap video, why? Because an expensive video has a lot of money involved to make it successful anyway. There are some questions that need to be answered.
What Is An Explainer Video?
Recently we were just talking about how videos can change the world and what are the different developments we will get to see for the betterment of the country. And sooner than anticipated the time has arrived and about 61 percent of the businesses have begun to make use of videos for marketing purposes.
Without a doubt, video marketing is said to be one of the newest and trendiest additions to the promotion toolbox. You might have a lot of questions regarding whether videos are the best possible way of promoting your business, but you can be rest assured that it is totally worth it, totally because video is one of the best profitable digital marketing views.
• VIDEO MARKETING HAS THE POTENTIAL OF EXPLAINING EVERYTHING
If you are planning to launch a new product or service, videos are the best way of giving out all the details about it, especially how it functions. There is usually an explainer in these videos that explain to the viewers in a step by step process as to how this particular product works and it makes it much easier for the users later on to use them.
After these critical questions, what if your cheap explainer videos end up being expensive? There’s a high chance that you end up regretting your decision. It’s important to think big and aim for long term instead of thinking short term because putting money in will bring results somehow. This doesn’t mean that cheap videos are useless and don’t work, but they are not that effective when it comes to digital marketing.
Benefits of Explainer Videos: Explainer Videos Let the Little Guys Compete With the Big Guys
The importance of powerful visuals cannot be overemphasized and especially when your product is not just any other ordinary run of the mill product, explainer videos can be next great brand seller for your business. While in some instances text can help elaborate complex business ideas, this is the age of smart phones, the web and the social media. Today, people love to watch videos and to share them rather than reading long lines of texts explaining about your latest product or service.
Explainer videos are quickly becoming a smart way to spread the word about a brand and over time they have proved to be a great advertisement tool, saving you both time and money.
Dynamic as Compared to Text and Still Images
When seen in comparison to plain text or static images, an explanatory video can stir a lot more interest in the end users simply because of their dynamic nature. With each transition, the video can present the viewers with an all new surprise move unlike any other form of advertisement.
They can Spread like Fire
The fact that these videos can be shared with one user to another via the social media can help spread positive word of mouth about a brand in no time.