Explainer Videos/Explanatory Videos are being utilized by some of the world´s most successful online brands. Why are they such a hot trend at the moment you might ask? Quite simply, because they are a powerful digital marketing tool that can be used to educate, inform and visually present your business or product faster and easier than the “written word” – And in a world that waits for no man, that can make the difference between getting ahead, or getting lost in the crowd.
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Less is More…
The old saying of a picture paints a thousand words is as applicable to the world of animation today, as it was for the Mona Lisa centuries before. The fact is, art (imagery) has long been recognized (and accordingly utilized) as a powerful propaganda tool. In reality, even simple imagery can portray mammoth concepts to a broad spectrum of people: Something that can be difficult to achieve with content, regardless of how well it is composed. The major plus is, an Explainer Video can get a lot of information across in a fraction of the time: Providing the perfect platform for businesses to get their message across quickly and effectively.
Hot and Cold
When it comes to comparing and debating between cheap and expensive explainer videos, there are some aspects to see but being cheap doesn’t mean that it won’t succeed, the term here refers the cost of the video. There are no pros and cons of using cheap explainer video because every company has a certain agenda and a limited budget to achieve their goal, what you and we call cheap might be big for them so let’s not be judgmental about it. Let’s stick to facts 1st, factually, an expensive explainer video will surely hit the charts and get attention as compared to a cheap video, why? Because an expensive video has a lot of money involved to make it successful anyway. There are some questions that need to be answered.
Explainer Videos - When Less Is More
Over the last few years, web-based explainer videos have risen in popularity as a way to identify exactly what a company does in just a few short minutes. We have all heard the age old saying that a picture is worth a thousand words. Many people think a video is a major production with major costs making it seemingly impossible for the little guy to compete with the big guys. This is not the case. There are cost effective whiteboard Videos, animation video or simple PowerPoint videos that will help you grow your business and compete on any level. Let's take a look at some of the most basic benefits of investing in Explainer Videos.
There are 4 key areas where that are helpful and beneficial for businesses of all sizes. The 4 key areas are affordability, simplicity, measurability, and high impact.
There are a few things that you will need to look out for when deciding who is going to create your video. Find a video production company that focuses on a unique production style, humor and fun content to ensure your videos are remembered and shared. Make sure they also have a good grasp on how to measure the success of your videos. It is extremely important to host your videos where you can measure their success.
Explainer videos can help any business regardless of size compete. Have fun, keep it simple and avoid boring your audience with too much info.
After these critical questions, what if your cheap explainer videos end up being expensive? There’s a high chance that you end up regretting your decision. It’s important to think big and aim for long term instead of thinking short term because putting money in will bring results somehow. This doesn’t mean that cheap videos are useless and don’t work, but they are not that effective when it comes to digital marketing.
What Is An Explainer Video?
An interesting way to spread education, to explain some key concept or to make abstract theories easy is to explain through a video. One of the most popular ways to do it is to make animated videos. These videos are not only fun to watch but are more engrossing than a book or paper would be. Besides, they can encapsulate a lot within a few minutes. For this reason, the top video sites are full of such creative content which is not just amazing for its audio-visual quality but also tends to make the most difficult things appear extremely simple.
But it is not easy to create such a video which needs to be short and crisp without keeping vital information out. This is really difficult to achieve as most people find it nearly impossible to keep it short without leaving out information. So, corporate houses as well as academic institutes are hiring services from an explainer video company. The task of such a company is to create videos which are both appealing to watch and easy to comprehend. At the same time, such a company makes sure that it is not making it too lengthy. Lengthy files are often bypassed by surfers who prefer short videos to save time and energy. Patience is wanting in most people these days.
Even if a video made by a non-professional is engaging and creative, it may suffer from some technical inadequacies. Such an inadequacy can prevent search engines to show the link in the search bar. Just like a written content has to target keywords, likewise a video needs to involve some technical requirements and desist from prohibited strategies.
For this reason, it becomes imperative to opt for professional services by an explainer video company. They are wise in more ways than one. They recruit creative-minded people who can sit over your project for hours and come up with the most striking and even thought-provoking videos. Plus, their technical inputs will help you to build a larger audience base and hopefully make your video go viral.