If you have not yet invested in corporate video production for your business, you are missing out on utilizing a very powerful communication tool. Video is the most influential marketing tools and also the easiest to use. Whatever the size of your company, it is possible to create very exciting content that you can use for your marketing, sales and communications endeavours. If you’re lucky your video could even go viral, making your brand an instant sensation. To get the best results, you have to let your creative juices flow freely as this is the only way to make your content stand out.
A recent survey published by HubSpot shows that 43% of viewers want more visuals from marketers while 52% of marketers say this is the most effective form of content. A similar study shows marketers get 66% more qualified leads per year. These numbers highlight the importance of this marketing technique in modern business.
- Leverage pop culture: You can use the latest song, trending fashion, new movie or series among other such aspects to spur interest in your production. Before you do this, make sure you research and fully understand the craze behind a trend before applying it.
Connecting with your audience requires creativity and research. It is the only way to stand out from the crowd and reach your objectives.
A Unique Video Squeeze Page
SEO strategies are numerous and they include the use of videos. However, not all videos will get you the kind of results you wish for. You have to have a plan when creating the videos to ensure they are relevant and a success in the end. The good news here is that you don't have to know anything about videos to make them work for you since SEO companies can help you out with everything you need. It however still does pay to know a few tricks of making the videos work to your advantage as far as your online brand is concerned.
1. Try as much as possible to use the video to offer new information or to solve problems. Only great relevant content will make the difference with your video. Viewers especially love solution filled videos to help them sort out their issues easily. Evaluate the obstacles or problems your targeted audience faces on a regular basis and then come up with a video inclined on offering the much needed solution.
5. Keep the video quality high. This encompasses everything from clarity, audibility and color. A smart video will not do you any good if the viewers can hardly hear a word as it plays. You can have a professional shoot the video on your behalf and make any necessary edits to ensure that you have a high quality creation at the end. Let it be visible, audible and attractive to the eyes of your audience to be successful.
Why Whiteboard Video Is The Perfect Tool For Explaining A Complex Concept
Ever since television was invented, animation has captured the hearts of individuals - young and old. The movie industry have seen this and decided to invest tremendous amounts of talent and technology for the development of animated films. Cartoon networks may perhaps be the most popular industries to have made animations welcomed by all age groups. Presently, animations are targeted to all audiences along with every theme you can imagine. Moreover, it is not just limited to the big screen or to the television. The promotion industries, especially online promotions have seen the potentials of animated banners and have utilized them widely on different ways and platforms.
However, this issue is gradually being overcomed. Commonly-used browsers are now made available with in-built add-ons to run animated content without the necessity of making configurations. Nevertheless, with various formats available that can be adapted for animations on the web, it will certainly take some period of time and great effort before major strides in animated and interactive content can become a mainstream. Web standards such as web 2.0 still have a long way to go. Meanwhile, we can appreciate at the same time take advantage of the success that animations have had for the recent years.