Explainer Videos/Explanatory Videos are being utilized by some of the world´s most successful online brands. Why are they such a hot trend at the moment you might ask? Quite simply, because they are a powerful digital marketing tool that can be used to educate, inform and visually present your business or product faster and easier than the “written word” – And in a world that waits for no man, that can make the difference between getting ahead, or getting lost in the crowd.
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Less is More…
The old saying of a picture paints a thousand words is as applicable to the world of animation today, as it was for the Mona Lisa centuries before. The fact is, art (imagery) has long been recognized (and accordingly utilized) as a powerful propaganda tool. In reality, even simple imagery can portray mammoth concepts to a broad spectrum of people: Something that can be difficult to achieve with content, regardless of how well it is composed. The major plus is, an Explainer Video can get a lot of information across in a fraction of the time: Providing the perfect platform for businesses to get their message across quickly and effectively.
Hot and Cold
When it comes to comparing and debating between cheap and expensive explainer videos, there are some aspects to see but being cheap doesn’t mean that it won’t succeed, the term here refers the cost of the video. There are no pros and cons of using cheap explainer video because every company has a certain agenda and a limited budget to achieve their goal, what you and we call cheap might be big for them so let’s not be judgmental about it. Let’s stick to facts 1st, factually, an expensive explainer video will surely hit the charts and get attention as compared to a cheap video, why? Because an expensive video has a lot of money involved to make it successful anyway. There are some questions that need to be answered.
Making Use of Whiteboard Animations for Startups
What is an Animated Explainer Video?
Animated explainer video is this short video that is used to engage your audience both online and offline. In most cases the animated explainer video usually explains what you do, or what your company or product is all about. Many companies across the globe have utilized the power of animated explainer videos to simplify complex ideas and concepts to customers and prospects. This has helped them tremendously to both increase their sales and build their brand.
Big and small companies alike have experienced the power of these animated explainer videos in marketing their products, explaining complex procedures, teaching what they do and offer. They have also seen an increase on their Return on Investment, increase in number of clients and prospects because of the responsive engagement the video are creating.
What is an animated explainer video and how is it produced? Just like I have pointed out in the sub paragraph above, these are short animated engaging videos that can be placed on a website. The animated videos can also be used for TV commercials to explain in a simple and effective way who you are and what you do.
The storyboard artist creates the video on a scene by scene basis for the approval of the client who wants the video produced. The approval of the storyboard by the client would mean that the video finally needs to be move into the final stage which is the productions stage.
The final video production phase would then begin after all of the other stages are completed. The stage would involve animating the video to match with the voice over. It may not just involve mere animation of the explainer video; every aspect of the animation must reflect the message to be passed and the engagement needed. The viewers must stick to the video to the end.
And after the final animated explainer video with the right format is produced, then it can be uploaded to YouTube or any other video sharing site to create more views. It can also be placed on a website on the landing pages of the website for the site visitors.
After these critical questions, what if your cheap explainer videos end up being expensive? There’s a high chance that you end up regretting your decision. It’s important to think big and aim for long term instead of thinking short term because putting money in will bring results somehow. This doesn’t mean that cheap videos are useless and don’t work, but they are not that effective when it comes to digital marketing.
Explainer Video Production Process: Step-By-Step Description
Whiteboard Videos are being widely used for fulfilling different communication purposes. Research shows that Whiteboard Videos dramatically improve learning. They engage, educate and entertain- all at once. How?
Before we find that out, let us first understand how people try to grasp a complex concept when learning it for the first time and what tools best assist in making the learning process, effective.
Mental tendency when learning a Complex Concept
Most new concepts are extensions or variations of existing concepts. When learning a complex concept for the first time, we tend to create mental associations of it with the concepts that we have known since long. This tendency of co-relating existing concepts with the one being learned, helps us absorb and consolidate the new information into our memories, in a faster and better way.
Tools that best assist in explaining a Complex Concept
In a nutshell, you could serve the viewers with the closest and most appropriate visualization that could help them understand your concept faster and better.
In a way, a Whiteboard Video recreates the classroom setup. The voiceover acts as a replacement to the session-moderator and the animation part appears as a series of diagrams quickly being drawn (as though in real-time), right in front of the viewers' eyes. This simulates a 'learning environment' that engages, educates and entertains the viewers, making their video-watching experience memorable! Isn't that's what you have been looking for? An environment that makes your TG willingly learn about your concept and how it could be benefitted from.
Pull off an awesome Whiteboard Video and Educate, Engage, Inform, Inspire, Entertain or fulfill any other communication purpose of yours with a much higher chances of being heard & remembered! For, Whiteboard Videos are sure to get you recognition!