If you have not yet invested in corporate video production for your business, you are missing out on utilizing a very powerful communication tool. Video is the most influential marketing tools and also the easiest to use. Whatever the size of your company, it is possible to create very exciting content that you can use for your marketing, sales and communications endeavours. If you’re lucky your video could even go viral, making your brand an instant sensation. To get the best results, you have to let your creative juices flow freely as this is the only way to make your content stand out.
A recent survey published by HubSpot shows that 43% of viewers want more visuals from marketers while 52% of marketers say this is the most effective form of content. A similar study shows marketers get 66% more qualified leads per year. These numbers highlight the importance of this marketing technique in modern business.
- Leverage pop culture: You can use the latest song, trending fashion, new movie or series among other such aspects to spur interest in your production. Before you do this, make sure you research and fully understand the craze behind a trend before applying it.
Connecting with your audience requires creativity and research. It is the only way to stand out from the crowd and reach your objectives.
Explainer Videos - When Less Is More
Explainer Videos/Explanatory Videos are being utilised by some of the world´s most successful online brands. Why are they such a hot trend at the moment you might ask? Quite simply, because they are a powerful digital marketing tool that can be used to educate, inform and visually present your business or product faster and easier than the "written word" - And in a world that waits for no man, that can make the difference between getting ahead, or getting lost in the crowd.
Less is More...
The old saying of a picture paints a thousand words is as applicable to the world of animation today, as it was for the Mona Lisa centuries before. The fact is, art (imagery) has long been recognised (and accordingly utilised) as a powerful propaganda tool. In reality, even simple imagery can portray mammoth concepts to a broad spectrum of people: Something that can be difficult to achieve with content, regardless of how well it is composed. The major plus is, an Explainer Video can get a lot of information across in a fraction of the time: Providing the perfect platform for businesses to get their message across quickly and effectively.
Hot and Cold
You could be forgiven for perhaps thinking Explainer Videos are just another of today´s "latest trends" - To which, they will become tomorrow´s cold potatoes in no time at all. However, in reality using imagery (moving or otherwise) to get across to the masses is no new thing by any means. The main change is, today´s advanced digital technology has made the world of animation and film accessible to the masses. Today, even a small business can afford "air time"! Video is easy to share and the web is crammed with social networks (such as YouTube, FB & Vimeo for example): Most of which are free. You´ve heard of "viral videos" right? Make it great and your business could be reaching millions of people within weeks, maybe even days!
A Fine Balance
As said, technology is for sale and it is available to everyone - Chances are your fifteen year old niece has Dreameaver or Photoshop! To which, a lot of small businesses opt to create their own Explainer Videos. The main problem with that is, without design and marketing experience, what you think those "cute" floating kitties are "explaining" to your attentive audience, and what you actually "saying", can be very different things! If you want to ensure your Explainer Video is clear and concise (because less is definitely more) you need professionals. Too long, too short, the balance is a fine one. If you do not know exactly what you are doing your video could end up nothing more than a glorified PP Presentation - And for today´s customer that´s about as "enlightening" as yesterday´s potatoes.
Why Animated Videos Should Be Professionally Designed
Whiteboard Videos are being widely used for fulfilling different communication purposes. Research shows that Whiteboard Videos dramatically improve learning. They engage, educate and entertain- all at once. How?
Before we find that out, let us first understand how people try to grasp a complex concept when learning it for the first time and what tools best assist in making the learning process, effective.
Mental tendency when learning a Complex Concept
Most new concepts are extensions or variations of existing concepts. When learning a complex concept for the first time, we tend to create mental associations of it with the concepts that we have known since long. This tendency of co-relating existing concepts with the one being learned, helps us absorb and consolidate the new information into our memories, in a faster and better way.
Tools that best assist in explaining a Complex Concept
In a nutshell, you could serve the viewers with the closest and most appropriate visualization that could help them understand your concept faster and better.
In a way, a Whiteboard Video recreates the classroom setup. The voiceover acts as a replacement to the session-moderator and the animation part appears as a series of diagrams quickly being drawn (as though in real-time), right in front of the viewers' eyes. This simulates a 'learning environment' that engages, educates and entertains the viewers, making their video-watching experience memorable! Isn't that's what you have been looking for? An environment that makes your TG willingly learn about your concept and how it could be benefitted from.
Pull off an awesome Whiteboard Video and Educate, Engage, Inform, Inspire, Entertain or fulfill any other communication purpose of yours with a much higher chances of being heard & remembered! For, Whiteboard Videos are sure to get you recognition!