If you have not yet invested in corporate video production for your business, you are missing out on utilizing a very powerful communication tool. Video is the most influential marketing tools and also the easiest to use. Whatever the size of your company, it is possible to create very exciting content that you can use for your marketing, sales and communications endeavours. If you’re lucky your video could even go viral, making your brand an instant sensation. To get the best results, you have to let your creative juices flow freely as this is the only way to make your content stand out.
A recent survey published by HubSpot shows that 43% of viewers want more visuals from marketers while 52% of marketers say this is the most effective form of content. A similar study shows marketers get 66% more qualified leads per year. These numbers highlight the importance of this marketing technique in modern business.
- Leverage pop culture: You can use the latest song, trending fashion, new movie or series among other such aspects to spur interest in your production. Before you do this, make sure you research and fully understand the craze behind a trend before applying it.
Connecting with your audience requires creativity and research. It is the only way to stand out from the crowd and reach your objectives.
What Is An Explainer Video?
If you want a way to stand out in a crowded internet full of squeeze pages, you should consider turning up your pages to eleven. How can you go from just another page to a promising new look? Simply by moving to a unique video squeeze page. That's right, integrating visuals and text can be the difference between getting a lot of attention and getting passed by as another marketing ploy. You'll need to come up with a bit more creative approach than the next guy, if you're going to compete head to head with other marketers.
Web users are getting savvy to marketing tricks and people are seeing less and less traffic to their sites. That's why it's important to stand out, and in these modern times a good and easy way to stand out is by creating a unique video landing page. There is a wealth of opportunities out there to create quality web videos, and post them into an existing or new landing page.
If you're not applying visual learning techniques with your existing marketing strategy you might miss out on an opportunity get relevant targeted traffic easier than most. While most people concentrate on good copy you can split up the monotony with a unique video squeeze page, and be head and shoulders above your competitors. Why settle for what everyone else is doing? Stand out with a strategically placed page, utilizing video and copy, something that many pages are simply not doing on the internet today.
Tips To Use Video Successfully In Your SEO Strategy
Whiteboard Videos are being widely used for fulfilling different communication purposes. Research shows that Whiteboard Videos dramatically improve learning. They engage, educate and entertain- all at once. How?
Before we find that out, let us first understand how people try to grasp a complex concept when learning it for the first time and what tools best assist in making the learning process, effective.
Mental tendency when learning a Complex Concept
Most new concepts are extensions or variations of existing concepts. When learning a complex concept for the first time, we tend to create mental associations of it with the concepts that we have known since long. This tendency of co-relating existing concepts with the one being learned, helps us absorb and consolidate the new information into our memories, in a faster and better way.
Tools that best assist in explaining a Complex Concept
In a nutshell, you could serve the viewers with the closest and most appropriate visualization that could help them understand your concept faster and better.
In a way, a Whiteboard Video recreates the classroom setup. The voiceover acts as a replacement to the session-moderator and the animation part appears as a series of diagrams quickly being drawn (as though in real-time), right in front of the viewers' eyes. This simulates a 'learning environment' that engages, educates and entertains the viewers, making their video-watching experience memorable! Isn't that's what you have been looking for? An environment that makes your TG willingly learn about your concept and how it could be benefitted from.
Pull off an awesome Whiteboard Video and Educate, Engage, Inform, Inspire, Entertain or fulfill any other communication purpose of yours with a much higher chances of being heard & remembered! For, Whiteboard Videos are sure to get you recognition!